So you want to own and operate
an “Alarm Company”.
What is your plan of attack?
There are an immense amount of things to consider once you choose
to enter the electronic security and alarm field as your next business. In my experience, the people who take this endeavor
on, are coming from careers as alarm installers or have a great amount of engineering experience.
What attracts a person to the alarm industry and makes them want to
run their own alarm company are usually the recurring revenues from monitoring. There is a great amount of money to be made
in the monitoring side of the business. Many also find the industry to be somewhat recession proof as it is a product that
is both needed and accessible to all, no matter what their financial status might be.
Alarm installers have an advantage over many that open an alarm company.
I equate it to opening a restaurant, you can have the nicest dining room in town and the best service in place as well, but
if the chef is no good, your restaurant will fail.
Installation is the one side of the business that controls the quality of all other aspects. As with most things,
when you sub work out, you will sacrifice quality unless the owner of the company comes from an alarm installation background
and can supervise and train other installers, to maintain the highest standards of the industry.
Many municipalities and state governments have extensive licensing
and background check requirements to operate or even work for an alarm company. Other states require minimum experience and
their licensing is as informal as getting a permit. A good starting point to research these requirements would be to contact
the (national) NBFAA or (your state) burglar and fire alarm association.
When you decide to build an Alarm Company from the ground up, there are many considerations
that one must take into account. As there are few places to turn where all the needed information is under one roof, you may
find yourself speaking to many experts in individual aspects of business and alarm company operations. After a great amount
of information is gathered, you can then begin to put the puzzle together.
The inherent problem with this approach is that the information taught by one was not
designed to flow with the information taught by another, and you end up putting out many fires, at a time that you should
be learning how to prevent them.
are just a few of the questions you should be asking yourself at the beginning stages of starting your alarm company:
*Do I join an alarm dealership program or run an independent alarm
*How will I set
up administration for the daily operations of my alarm company?
*What should I pay all the crucial positions?
*How does the paperwork flow from sales, to alarm install, to administration?
*What numbers should I target and expect?
*How is my alarm sales department structured?
*How is my alarm installation department structured?
*How do all of these positions get managed productively?
*What equipment should I sell and install?
*What is normal industry pricing?
*How do I find potential customers?
*How do I efficiently convert these people into clients?
*Who does the monitoring of these alarms?
*How do I hire for all the necessary departments?
*How do I train them and make them accountable to success?
In order to fully understand your options and be able to make decisions
that will be both financially beneficial and easily assimilated, you should seek expert advice and training from a singular
source if at all possible. This way the programs you learn are designed to interact with each other.
Below is a list of the training modules that you will need to learn
in order to complete the picture and compete in our field.